Increase the number of customers is a desire to have all companies, but to achieve this we must think through strategies.
How to have more customers
To increase the number of customers need not go in search of anyone passing on the street. As a first step, you need to set the target. If you already have consumers this is simpler, because you know certain characteristics such as age, tastes, times of major purchases, their jobs or occupations, activities, etc.
If you already have defined this information will be simpler to have new customers and simultaneously retain old ones. Undoubtedly, they are more valuable data. But beware, before that, you should be aware and confident that you can take care of the demand. Of course, because many companies are looking for new customers, but then do not have enough to deal with the situation infrastructure. Thus they fail, unable to contain the flow of orders or sales.
It’s a matter of organizing and know when it’s worth improving or developing a marketing plan, so that not only has more customers, but also be treated accordingly.
5 tips to increase the number of customers
You can have a long list of frequent users and also add new sporadic buyers if you consider the following tips to increase the number of customers:
1. Keep track
As we said recently, a list of customers is important to do different subsequent analyzes. Then, using a good basis of complete and updated data, you will have more opportunities to provide better services. It will help also to collect information about buying trends, consumer habits and some interesting facts and then translate them into a plan of marketing .
As you know your customers (who would become like members of a large family) you will take you to features of their lives, such as their interests, hobbies, etc. These details are very good to contact people with the same thoughts and tastes, which can then become your new customers.
2. Ask how they found your business or company
This also helps you to increase the number of customers. Sure, because if you know what or what channels that led to your current consumers were your brand, you’ll improve strategies to attract more people. It may be through a recommendation of an ad, an email, social networks, going through the door, surf the Internet, etc. Repeat that has been the most recurrent to get more buyers.
3. Make them feel important
Often, those involved in a company or business assume that consumers are loyal, but they do nothing to keep his side. The professional world is like the staff. If you have a couple who pay no attention, you end up leaving. Same with your customers. We need to thank me for them to trust you and choose them every day, for example.
Remember that a lot of new customers you get may be because you have recommended old. What people are looking for today in a brand or business? That they are recognized, they are offering benefits for buying in quantity or in a while, get a personalized service, etc. Do not let your lack of attention to your regular customers bring as a result a deficit in attention of new consumers.
4. Service to recommend you
There are many strategies like “refer a friend and earn money,” or “if you liked it, share it among your contacts.” These practices give very good results for both parties. On the one hand, the company benefits from having a potential new client who attend and provide services, and regular consumer receives in exchange for that contact or recommendation a gift, it can be a coupon, a purchase order, a VIP card, which comes to mind.
Customers “promoters” are always those who are satisfied and happy. First reinforces this (as indicated in the previous section) and then asks the long-awaited recommendation. Do not forget personally or to thank them for their timely action on behalf of the company. They feel they are part and their actions is very important to you.
5. Think about the strategy to increase the number of customers
Many of the companies who want to increase the number of customers opting for techniques rather than improve the situation, the worse. For example, when discounts too important to strangers offered (that means you have not bought before), are more likely to return only if they maintain the conditions of the offer. It can also cause old customers get upset by the benefits granted to those just arrive and decide to go somewhere else where they will be “new”. This is unsustainable for any company. Therefore, I am careful with the strategies you use because they can be a double-edged sword.
Then, to increase the number of clients is necessary to be aware of your steps, you know better than your current customers and offer something that serves both parties, which do not leave bankrupt, and yet, they can withstand from infrastructure or staff.