How often have you experienced that once you visit an online store and view a specific product, then after leaving that online store or website without purchasing anything, you often notice that other websites you browse has advertisements relating to the product you viewed as if the website is very well aware of the fact that you were interested in that product or product type. For example one might have browed an online furniture stores looking for a sofa cum bed but only viewed it and did not make any purchases or added it your virtual cart, so when you are viewing other website which contains advertisements, you would view advertisements of sofa cum bed. This strategy is known a remarketing. Remarketing is basically a way of getting your potential customer back who showed interest in your product by browsing through your site and left without purchasing the product. With an effective analysis of online marketing suitable for you, you can opt for remarketing which might prove to be the best online marketing medium for you.
In Remarketing, basically online store’s browsed accesses the cookie created by internet browser when you visited the online store and viewed a product. By accessing the cookie the online store gets the idea of the places you surf on the internet and then the advertisement of the product you showed your interest by browsing are advertised in the form of banner or display ads on the site you browse after leaving the online store without purchasing it. The purpose of remarketing is to offer the consumers with alternative options like discounts or better features or different variety in that product to encourage the potential customer to purchase it. Remarketing in a way uses the repetitive concept where every time you are noticed through advertisements you tend to be known and in a way you create a curiosity in the advertisement viewer and also build a brand for yourself. Instead of displaying your ad on end number of sites, where you aren’t sure that the viewers are specifically interested in your product, it is rather good to display ads to consumers who have shown interest in that product, so it is more of a concentrated way of advertizing. With remarketing you can track down your potential customer and provide discounts on that particular product to encourage the potential consumer to buy that product. Often remarketing is seen as a threat to privacy, but this isn’t true because through remarketing your personal information like name, address, contact details etc cannot be accessed only your browser history is gathered and used.
By analysis of social media method that might be ideal for your business, you can get to know if remarketing is very helpful for you. It will also tell how effectively remarketing helped make profits by retaining or bringing back those potential customers. By analysis you would get to know if any loopholes were there in your Remarketing strategy and accordingly you could make the required changes to it. Often we are all the tools available with us but due to lack of proper understanding about marketing trends and the effectiveness of the tool we fail to make the most of it, so with the help of analysis you get to understand how effectively your marketing tool that is remarketing is to be used and how effectively can you have succeeded in deriving benefits from applying this marketing tool with the help of analysis.
For better understanding you can refer several blogs or websites which provide you details about how remarketing works and how to get analysis done for your website by hiring analytics.