SEO trends for 2016

Northern Ireland SEO

With a new year quickly approaching, marketers and business owners will be eager to discover what new trends we can expect to see in SEO in 2016. If you want to make sure you are SEO-ready for the coming year, be sure to keep abreast of the changes and consult a Northern Ireland SEO company for assistance. Here is what experts believe 2016 has in store for SEO.

Northern Ireland SEO

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Mobile optimisation will rule

The trend towards using mobile devices for searching will continue into 2016, with experts convinced that mobile optimisation will take over desktop optimisation over the following months. Desktop searching will tail off completely in the next few years, according to experts. If you aren’t yet mobile optimised, make it a must-do for 2016.

More localised searching

The trend for local searching has already taken hold, but it is likely to be thrust in the spotlight in 2016. The introduction of wearable technology such as the iWatch and improvements in Google’s local indices mean there will be greater emphasis on local searches becoming more targeted than ever before.

SEO will be split into phases

Rather than a single concept, SEO will be defined as having a number of phases related to different stages of a user’s journey in 2016, from researching information to making a purchase. SEO campaigns will need to focus on each of the distinctive phases, such as targeting through different sets of keywords.

Content gets interactive

Content has always played a huge role in SEO, and although this isn’t likely to change any time soon, experts believe interactive content will steal the limelight in 2016. Interactive content such as quizzes engages consumers and fits in with the increased trend for using apps.

Real Time Panda updates

2016 will be the year that the Real Time Panda Algorithm updates impact on SEO, so if you want your business to make the most of these updates, consult experts such as www.rycomarketing.co.uk, a Northern Ireland SEO company specialising in keeping up with the latest trends.

Voice searches

Voice-based searching is likely to increase during 2016 thanks to the likes of Google Now, Windows Cortana and Apple Siri. Spoken search queries are not the same as text ones, which means that businesses will have to adapt their keywords accordingly. Content might shift to become more conversational and colloquial in nature, for example, to reflect spoken dialogue.

SEO trends for 2016

With a new year quickly approaching, marketers and business owners will be eager to discover what new trends we can expect to see in SEO in 2016. If you want to make sure you are SEO-ready for the coming year, be sure to keep abreast of the changes and consult a Northern Ireland SEO company for assistance. Here is what experts believe 2016 has in store for SEO.

Image Credit

Mobile optimisation will rule

The trend towards using mobile devices for searching will continue into 2016, with experts convinced that mobile optimisation will take over desktop optimisation over the following months. Desktop searching will tail off completely in the next few years, according to experts. If you aren’t yet mobile optimised, make it a must-do for 2016.

More localised searching

The trend for local searching has already taken hold, but it is likely to be thrust in the spotlight in 2016. The introduction of wearable technology such as the iWatch and improvements in Google’s local indices mean there will be greater emphasis on local searches becoming more targeted than ever before.

SEO will be split into phases

Rather than a single concept, SEO will be defined as having a number of phases related to different stages of a user’s journey in 2016, from researching information to making a purchase. SEO campaigns will need to focus on each of the distinctive phases, such as targeting through different sets of keywords.

Content gets interactive

Content has always played a huge role in SEO, and although this isn’t likely to change any time soon, experts believe interactive content will steal the limelight in 2016. Interactive content such as quizzes engages consumers and fits in with the increased trend for using apps.

Real Time Panda updates

2016 will be the year that the Real Time Panda Algorithm updates impact on SEO, so if you want your business to make the most of these updates, consult experts such as www.rycomarketing.co.uk, a Northern Ireland SEO company specialising in keeping up with the latest trends.

Voice searches

Voice-based searching is likely to increase during 2016 thanks to the likes of Google Now, Windows Cortana and Apple Siri. Spoken search queries are not the same as text ones, which means that businesses will have to adapt their keywords accordingly. Content might shift to become more conversational and colloquial in nature, for example, to reflect spoken dialogue.

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