Lack of guidance and aimless browsing is one of the first signs that express the vulnerability of a company that is not settled solid foundation. Being this disorganization or little attention ballast makes the difference between companies with potential and companies destined to extinction. They not are established in the online short-term plans, strategies or medium, much less establishing ways to define the future.

Too much freedom, impulsive and leave everything to the current pollution that theory, investments and efforts are for off-line strategies while online everything is built naturally and without any leadership or planning. Similarly this affect the use of adequate human resources or decent budget. The Digital Marketing does not disagree on any other grounds Marketing. Similarly, setting objectives, goals and clear strategies online to get new customers or keep existing needs.

One of the greatest threats that we can find on the net is that the proliferation of competitors is fast, constant and much scarier than on the ground off-line. The ease with which a competitor may gain market share is fast and lethal. Since this is a compelling reason why consumer knowledge becomes necessary. Internet is a measurable contrast medium that allows all through data and analytical. However, it is not possible to guess the feelings, dreams and expectations of our audience. To do this, one must resort to other forms or tools that provide us a “feedback” much more enriched.

Just as important it is to have a strategy and formulate appropriate goals and not to forget any area. To do this, 5 S PR Smith and Dave Chaffey assure us that all aspects of Digital Marketing will be covered to establish targets before outlining objectives in more detail and depth. It is a process that ensures organization and structuring simple and completely.

• Sell / Sell: Set goals for one of the most important actions such as the sale and generating profit. In case of a non-profit, instead, we talk about donations sales organization. From here begins the series of questions and put in a position to determine the most desirable goals. For example, modeling conversion to set realistic goals. On the other hand, the separation of the objectives to be achieved in relation to potential and current customers. Monitor analytical goals. Define objective online channels that will help in achieving our benefits.
• Speak / Talk is shout : Digital channels are an ideal place besides for sale to build relationships and capture audience. That is why the importance of Content Marketing, as well as a strategic plan for the same become the key part of blogs, and communities. This is where we set the targets for those visitors who surf the web, and spend time reviewing products that have or interact.
• Service / Service:  It’s time for “Customer Service” online. The place of the questions and answers so the immediacy of resolution. But when instead of this it is complaints and claims. A measure may be , for example, spend a Twitter account to these issues. On the other hand, the objectives may target the use of more tools to increase customer interaction in order to expand the knowledge we have of it from a deeper level. That is, build more and better mechanisms of “feedback”.
• Save / Save: Reduce service costs and costs of traditional media through savings that allow on-line costs. Therefore, strive for a proper marketing budget online since the savings will be always superior to the use of other physical channels. Establish funding targets and feedback on investment.
• Sizzle / Crackle: Winning defenders online to win brand reputation online. This hovering all targets that are intended to build, strengthen or promote the online brand. Be alert to monitor the times they shared, how attractive it is and sometimes it is positively valued throughout the network. The objectives at this point should be centered on satisfaction levels, the recommendations and Brand Advocates.

“Success is not achieved only with special qualities. It is above all a work of constancy, method and organization” JP Sergent

A sentence to take into account whenever we consider that business, marketing or are AmigaDOS with luck, and natural fortune, instead, to establish performance criteria, and develop patterns of behavior and pro-active reagents.