Commonly referred to as ‘rebranding’, evolving your brand may involve a complete, overnight rebrand, or perhaps just a small but significant shift. You may even make multiple small shifts over time as you react and adapt to a changing world. Whether you plan on making a big or a small change, the way you handle a rebrand is key to its success.

Why Rebrand?

There are several reasons why a brand may need to evolve. Maybe you need to regain the trust of your customers, or perhaps the brand perception no longer aligns with your ethos. Or, you’ve shifted your services and need to evolve the brand to reflect this. It may even be a simple practical decision based on the acquisition of new brands.

Re-branding is not unusual, especially for businesses that have been around for a long time. Some of the most successful companies in the world have rebranded at some stage

How to get started

Like everything brand-related, research is key – market research, product research and competitor research. You probably did a lot of this kind of research when you devised your first brand strategy, but no doubt things have changed and this is your chance to see what you can do to make your brand more relevant in the here and now.

Top Tips

Be sure that your new message is clear and communicate it effectively. Choose the best time for lift-off and make sure you use appropriate platforms to do it. Also, be sure that all your internal stakeholders understand any changes before you make them, which will help keep the new message consistent.

If you need help, get in touch with a creative agency in Birmingham. An experienced creative agency Birmingham will be able to guide you through every step of the rebranding process.

Evolving your brand is something most businesses will have to think about at some stage. Whether you need a complete overhaul of your brand, or you just need to make some small tweaks, a well-executed brand change can do wonders for long-term prosperity.