Facebook is making it easier for businesses to manage interactions with their customers across their entire suite of platforms in one place. Yesterday, different users saw a redesigned inbox for the Web Page Manager that included insights with Instagram, Messenger and Facebook.
For now it seems that the update is limited only to the desktop, as we read in Digital Trends. It is not clear yet whether it is a feature in evidence, or whether it is being deployed more widely. For now it seems that it is limited to US users. There has also been no announcement from the company, nor have they made any comments about it yet.
It looks like the “unified inbox” has been created from the Update Pages Admin that Facebook launched in November. The interface is now more agile, allowing users to access each platform using tabs in the sidebar. Pages can respond to comments on Facebook, visitors’ posts, reviews, messages and comments from Instagram all in one place.
A Twitter user known as @MosheIsaacian also points out that the redesigned inbox also allows you to modify Instagram profile details, as well as mark posts as “done” or “follow”, which can then be accessed through your folders so you can work on them later. These features were not announced as part of the upgrade mentioned above, according to the media.
as far as design is concerned, the desktop version keeps the color schemes separate, so that they fit the aesthetics of each icon. The logos of each platform are placed next to each message in the sidebar, trying to avoid confusion.
As it is collected, apparently this unified inbox will arrive “soon” to more devices. Beyond that, nothing is known. If you manage a Facebook page and want to have the new design, make sure your Facebook and Instagram accounts are connected to see if the update arrives.
The social network, it seems, is also planning to add additional connection typesto the inbox over time. Perhaps this means that you can upload a publication to Instagram directly from Facebook (or something like that), but for now it is unclear whether this will move from the pages to general users.