Just press ‘send’

Email marketing is seen as a vital tool in a huge variety of industries across the globe. If you’re unfamiliar with the method, you might wonder what all the fuss is about as surely an email can’t be that impressive as a marketing tool? Here we take a look at some reasons why email marketing is seen as highly effective and useful.

Customers choose whether they are happy to receive emails from your business or not so you know you’re already onto a winner as you can target people who have already expressed their interest in your business. This should result in a much higher conversion rate as you’re already targeting fans of your brand. This is far more effective than unsolicited emails that can lead to brand damage and putting off potential customers.

Low cost is another benefit of using this method. There is obviously no printing or postage costs involved and no fees like other methods of marketing would demand. Specialist software is also available which enables a business to automate, track and evaluate emails. There will be some outlay but nowhere near as much as traditional marketing channels. For a Brand and Strategy Innovation Agency, visit www.lightbulbinnovation.com/

Email marketing doesn’t require a large amount of staff or specialist technical abilities. It is fairly straightforward to create new templates, videos, logos and images and freshen up a new email campaign. However, even this isn’t necessary as content is much more important than design.

Just press 'send'

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The software available makes it really easy to see what’s working and what’s not. The software allows a business to track open, click-through and conversion rates which makes it easier to see what is working in a campaign. Any possible alterations are also a lot easier to make than having to amend prints or broadcasts.

Another great thing about email marketing is that a great offer or promotion can be shared by recipients at the click of a button. Your emails can be forwarded to the friends and family of customers, spreading your news without you having to lift a finger. Subscribers can become brand ambassadors and actually be doing marketing on your behalf at no extra cost to you.

Emails can reach across the world in a way that no other form of communication can. No longer are businesses restricted to advertising in their own local area but can become true global players. Social media works in the same way but you can never pinpoint exactly who is reading your content whereas an email is specifically targeted. As well as the global appeal, emails also offer an immediate connection. A business could see a result within minutes of sending an email. A sale advertised via email can provide immediate results whereas a printed or broadcasted campaigns might take weeks for any result to felt tangibly.

Email marketing offers a fabulous return on investment. The Direct Marketing Association estimates that this form of marketing returns £40 for every £1 spent. It has been suggested that this is more effective than any other advertising platform. As you can see, an email marketing campaign might be just the thing you should be setting your sights on this year.

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