Tips for Evolving into a Leisure Venue

It can be tempting to get swept away with the excitement and enthusiasm for becoming a leisure venue, but planning will always be key to success.

Tips for Evolving into a Leisure Venue

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The Business Plan

A business plan is not a luxury: it’s a necessity. This will help you to set out clearly your mission for the future in order to keep your ideas and finances on track.

Creating your business plan will also help you to fully assess your potential client base, analyse the competition and plan your own strategies for winning your business share.

Reaching Your Full Potential

Do not overstretch your team or your resources in the first instance, but do ensure that you are set up to make the most of your venue’s full potential.

Do not be restrained by pre-conceived ideas, and do not be afraid to test the waters with a view to adding a new dimension to your business plan. If you are the owner of a children’s play centre, for example, are there opportunities to attract adults in the evening? Could the addition of more grown-up equipment and activities, such as those on offer from, boost the all-day appeal of your venue and, in turn, your profits and potential?

At the outset, consider the space you plan to use for your venue and how you can make the most of all areas, whether you are planning a major purchase from a rodeo bull distributor or a complete health and leisure set-up.

Take Care of the Essentials

Ensure that you have complied with all legal regulations and requirements and that both your venue and your team are ready to cater for the needs of your clients. Do not forget DBS checks, as explained on the government’s website at, if your team will be working with children, and make sure that you have the relevant insurance in place before you open your doors.

Be Optimistic and Realistic

With careful planning, research and a commitment to engaging with and satisfying your clients and customers, there could well be a great future ahead for your leisure venue.

Enthusiasm and thinking big are never a bad thing, but losing a sense of realism is. Do not forge ahead on a tide of excitement; instead, plan your progress carefully and move forward gradually as initial goals and targets are achieved.

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