At its most basic level, food is a necessity to survive, but beyond that it has an incredible power to bring people together and offer a connection that is so valuable to us as human beings. Sharing our food allows us to eat, talk and socialise, and that is as much a source of comfort as the food itself.
Eating together – as a family with mid-week suppers, or a huge celebration – has long been held up as a way to connect with loved ones, and that in turn is believed to help promote happier lives.
1. Food Is Comforting
Sharing food when you’re feeling down or ill is an instant relief. Imagine a cold winter’s day without a bowl of hearty soup! Now imagine sharing that with a friend, beside a crackling fire; life doesn’t get much better than that!
These days, we even have the term “comfort food”, though sharing a meal with a loved one is the longer-term mood booster.
2. A Longer Life
The feelings of connection and community play a part in our leading a longer and more fulfilled life. It’s a simple thing, and so it often gets overlooked, but it’s these moments that make a big difference to our overall well-being.
3. Make a Connection
Stopping to eat, even grabbing a coffee and a piece of cake with a friend, allows us the time to check in with another person.
Using a food PR agency can help make an emotion connection for your brand that ensures the product is chosen by consumers.
4. Every Day Is a School Day
Learning about where our food comes from is very important, and understanding how it is produced allows us to make informed decisions about what we want to eat. Food provenance is increasingly important to people, and having access to information is vital.
If you are a food producer, letting a food PR agency support you in communicating these messages can make all the difference.
5. Cultural Differences
Food is an important part of many cultural backgrounds, and eating traditional food from different places can broaden your outlook. Learn how other cultures express themselves through new flavours, and share recipes with friends and family.
Food and eating together can help us feel close to one another and safe, and in these uncertain times we certainly need that!
